Show Me the Money!…Er, I Mean..the Quality!
In the United States, there doesn’t seem to be many restrictions to building a website besides having a few bucks to pay for a domain name. That’s pretty much it! It seems like anyone can slap up a website in a matter of hours and profess to be some sort of an “expert” on something. But what does your website look like- and more importantly, what is your website saying about you to other people?
I’m not going to name names here, but lately, it’s as if there are an increasing number of crappy websites out there. Websites in which there are typos in every other paragraph, websites where the font choice could have been better or the color scheme a little more soothing on the eyes, etc…It makes you wonder, “What were they thinking?!” as you hastily reach for your mouse to click off the screen.
Quality, Quality, Quality!
I think that there are many of us out there who are so overly obsessed with people coming to our sites that we feel as if we MUST publish or post something every single day of the week. In the meantime, consider the following: Would you rather visit a website in which there are five “space-filler-type” posts for each day of the work week or a site that produces one well-thought out, researched post per week? Which one would keep you coming back for more? Which one of these will help to build your reputation as well as your credibility?
Quality will almost always win out over quantity. However, because many of us are concerned about the search engine optimization (SEO) aspect, this often gets pushed aside. Instead, we want to make sure that we have at least X amount of words per page and of the X amount of words, X percentage has to be comprised of a certain keyword, etc. Just to play devil’s advocate here for a minute, if you marketed your website and networked, AND you wrote killer content, would you really need to be as focused on your website making the first page of Google OR would people already know where and how to find you? Hmm…
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