Lawmakers and prominent economists on Monday called for changes at the taxpayer-owned mortgage company after NPR, in partnership with ProPublica, revealed that Freddie Mac has placed multibillion-dollar bets against American homeowners.
Google already offers a way to pay for lunch or groceries using its "Google Wallet" on an Android phone — cell providers and banks aren't far behind with payment systems of their own. Analyst Gilles Ubaghs talks about how coupons and convenience might persuade customers to make the switch.
Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position?
67% of Community Managers work for a brand
The most popular city for Community Managers is New York
65% of Community Managers are Female
Be sure to check out the rest of this report presented by Social Fresh.
Google & FBI: All Your Social Data Are Belong to Us
For non-geeks, here’s the reference (Zero Wing video)
“Google Privacy Changes: What Do They Mean To You?” Google announced this week that it is rolling out a new, main privacy policy that covers the majority of its products. The company is consolidating over 60 privacy notices into the main privacy policy. User activities across Google web properties from Gmail to YouTube will be used to deliver customized ads. Via WebProNews.
“The FBI Wants to Monitor Social Media” The FBI is looking to develop a web application that can monitor social networks, including Facebook and Twitter, in order to gain better real-time intelligence about current or potential future security threats or situations. As with the Google combined service data collection, many people are thinking, “Weren’t they already doing this?” Via Mashable.
“McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories” From McDonald’s PR: While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours. Via Business Insider.
“Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis” From Twitter: Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it up in the rest of the world. Danny Sullivan compares Twitter’s approach towards censorship to Google, which you might find interesting. Via Marketing Land.
The Online Marketplace is Competitive: Tips to Help You Meet the Challenge:
“The Top 51 stats for Generation Y marketers” How can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Via The Next Web.
“5 marketing Tips for Putting Customers First” The digital world of today offers many choices to customers, which means that marketing professionals have a tough job ahead of them. We must not only ensure that our messaging is on target, but also work with our internal team to make sure that our promises can be delivered. Via i Media Connection.
“10 Essential YouTube Tips and Tricks” YouTube is currently getting over 3 billion views each day. This article provides some great tips for getting more out of your YouTube experience including, improved search and better viewing options. Via Mashable.
“10 Ways to Impress Your Industry’s Influencers” Often times your press releases are in the hands of influencers within the industry. This article provides some great tips on identifying who these people are, buttering them up, and following their lead. Via Ragan.
The TopRank Team Knows News
Brian Larson – “MarketingSherpa Research Shows the Avg B2B Deal on the Decline”
We know that B2B sales cycles are longer. The rebuttal from B2B’s has always been ‘the size of our sales are far greater’. What if that changed? With B2B deal sizes diminishing, do B2B’s need to focus on increasing sales volume or developing new ways to demonstrate value and win back larger sales? Or both? The answers to these questions are sure to influence online marketing strategies. Via Marketing Sherpa.
Ken Horst – “Social media for the complex sale: Where should you start?”
While most B2B companies are heavily invested in their social channels today; many are finding that for at least Facebook and Twitter, these may not be the best channels for companies with a longer sales cycle. The good news is that in this post, the author lists 10 other social media outlets that B2B marketers could use to help prime the pump for those longer sales cycle products and services. Via SmartBlog.
Emily Conley – “Google Announces Privacy Changes Across Products; Users Can’t Opt Out”
Google released an announcement on Jan. 24th stating that the company plans to follow users’ activities across the majority of its sites, including YouTube, Gmail and Google search. With no opt-out option, as of March 1st all logged in Google users will be sharing data that will enable Google to create more complete user portraits. The change opens new debate around privacy and competitive practices. Via Washington Post.
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Americans who've been traveling abroad are all too often stunned by the size of their mobile phone bill. Even if they aren't actively using their phone, they can rack up hundreds, sometimes thousands, of dollars in charges, as data streams to their phone over foreign networks.
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge.
I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online. I asked “If you had only 20 minutes a day to spend on social media what would you focus on?” Some of the answers we received were:
@henryroominates – “I would try to connect with powerful Twitter users and Tweet content from my blog.”
@SebastianX – “I’d read my Twitter Followanyday List.”
@Paco_Belle – “Look at 2-3 Twitter lists, couple circles on G+, scroll Facebook timeline & look through my RSS feeds for new things.”
@Paramountbuzz – “Engaging others…doing it now.”
@GreenDolphin_ – “My RSS feed, Twitter, Pinterest, and Facebook.”
If you are involved with implementing social media marketing, you know that 20 minutes a day just won’t cut it. On top of implementing social media tactics, there’s also the task fo staying current. Lee’s post “11 Ways to Get Smarter & Stay Current in a World of Social Information Overload“ outlined how much time can be involved using social tools to collect, filter and curate social media marketing knowledge.
Avoiding Shiny Object Pitfalls
Reuters estimates that the average worker loses 2.1 hours of productivity every day to interruptions and distractions. To avoid wasting time begin by prioritizing your week. While it’s true that unexpected issues can come up plan for the best and the worst. If you have 3 hours per day on average to complete tasks related to social media strategy what will you get accomplished in those 3 hours? If you were only to have 1.5 hours per day what would you want to get accomplished? Proper planning will lead to improved productivity and efficiency. Also, take some time to determine what your top distractions are and eliminate them.
Optimize for Productivity
Focus on what will have the largest impact on your productivity. Determining what time of day you are most productive, and which activities are most significant will help you to stay on track. Are you an early riser, night owl, or somewhere in between? Creating a daily schedule and routine can significantly improve your productivity. You will also want to keep in mind statistical data which points to the best times of day and days of the week for engaging in social media activity. A recent infographic by KISSmetrics on “The Science of Social Timing” provides valuable insight into the best times of day to share or engage on sites like Facebook and Twitter. Some of the findings include:
Twitter
5pm – best time to Tweet for re-tweets
1-4 per hour – most effective frequency of Tweets
Midweek & Weekends – best days to Tweet
Noon & 6pm – best time to Tweet for increase Click Through Rates
Facebook
Saturday- best day to share on Facebook
Noon- most effective time to share on Facebook
.5 per day – best sharing frequency
Tips for an Optimized Focus
Now lets talk about some no brainer “don’ts” that the many of us “do”. Let me know if any of these sound familiar to you:
Your best friend is having problems with their significant other so you keep your phone close, just in case…
It’s baseball season and your team is playing but you don’t have the day off, thank goodness for internet radio right…
You have email anxiety which forces you to check email every couple minutes because you never know what you might miss…
One of your colleagues is obsessed with chatting online and pings you every couple minutes with a question or joke…
You’re scheduling Tweets, posting on your personal facebook page, and reading Psychology Today all at the same time, because after all you are a master multi-tasker…
I too have often thought that I could do everything at once. A balancing act acquired from years of having too much to do, and not enough time. I considered multi-tasking an art form and a higher form of organization than my counterparts who only focused on one thing at a time. I could not have been more wrong. In recent years I’ve had to buckle down and force myself to devote all of my attention to one task at a time. I’ve found that the quality of my work has improved and the level of my stress has decreased significantly. Some tactics that have worked for me include:
Closing my email when I’m working on social media tasks
Close all Internet windows and tabs except for the one I need to work on
Disabling chat or closing chat windows to avoid distraction
Pick 15 minutes a day to indulge in activities such as checking personal social media profiles, responding to texts, or chatting with friends.
Spend 30 minutes to an hour each morning reviewing emails and responding, do the same thing before leaving at the end of the day.
It is significantly easier to stick to your schedule if you are working ONLY on the tasks you have scheduled in the time allotted.
Tools for Optimizing Your Time
Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time. Below are three different types of tools that social media marketers can use to get the most out of their time:
Curation Tools – good for quickly gathering and automatically sharing content
Evernote – not a bookmarking tool exactly but very useful for curating
Next Steps
I’m sure you’ll agree that focus and time management are something that most of us can relate to. Based on what was covered in this post, consider the following questions and determine what you can do to better focus on the tasks at hand:
What are your top 3 social media goals and do you have a plan for reaching them?
How much time can you dedicate each day to using tactics to reach these goals?
What steps can you take to improve your focus while completing social media activities?
Which type of tool: curation, aggregator, or social bookmarking can you use to help save time?
If you are looking for additional tips on Optimizing your SEO, social media, and content strategies be sure to take a look at the new book: “Optimize: How to Attract & Engage More Customers By Integrating SEO, Social Media, and Content Marketing.”
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