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When the auto industry was struggling financially, UAW and Detroit's Big Three automakers negotiated a system giving new employees lower wages and fewer benefits than employees hired before the deal was struck. Host Michel Martin speaks with a local reporter, as well as an autoworker who took a buy-out and was rehired at the same plant.
Posted on 1 February '12 by admin, under Consolidating student loan, Debt managment, Freedom debt relief, Investing advice, Mutual Funds, debts consolidation, wealth building. No Comments.
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Posted on 31 January '12 by admin, under Investing advice. No Comments.
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Posted on 31 January '12 by admin, under Investing advice. No Comments.
Google+ Optimization or Community Building?
Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere.
While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, I actually think G+ is far more useful (from a personal perspective) as a social network than it is as an augmentation of search on Google.com. When I put my Marketer’s hat on, of course it doesn’t matter what I think of G+ – the task is to figure out how to optimize opportunities to gain an advantage.
There’s been no shortage of commentary about G+ and SPYW but I think there are a few pros and cons that are worth exploring.
As a social network, there are inherent social engagement benefits of Google+. The Google+ shares, pluses, comments and overall interaction behaviors necessary to improve Google+ inspired search visibility also benefit social network development and community engagement. Starting with SEO and Google+ seems a little backwards to me compared to leveraging it first as a social network.
Along the lines of optimizing for customers before keywords, what about starting on Google+ with engagement and building a network for the sake of growing a community first? As you grow content and community, then bring in the SEO component – or at least simultaneously.
Google+ can definitely serve as another spoke in a hub and spoke content distribution and social engagement model. While Google+ has been reported to have 90 million users, it’s a far cry from the 800 million on Facebook. That said, Google is doing everything it can to “encourage” mass adoption. As that happens, it can become a very productive channel in an overall content and social media marketing mix.
As for SEO and G+, there’s no reason Google+ optimization best practices and social networking efforts cannot happen simultaneously. G+ has rich social networking opportunities that have value on their own vs. viewing G+ solely for it’s SEO value. Together, they represent true social media optimization opportunity.
Is Google+ participation mandatory? The clear advantages of Google+ presence and activity in search make it impossible for companies that value online visibility not to join in. But that incentive is not the same thing as joining a social network because you know that’s where customers and influentials are. As companies mature in their social media participation, those choices are increasingly based on customers vs. chasing shiny objects, the competition or because everyone is doing it. Joining Google+ for the wrong reasons is a bit of a con to me.
A boost in Google+ is a boost for “Unknown” keywords. The more people that are logged in to Google+ and other Google services, the more that search keywords will be reported as “Unknown” to website owners. I think this is the biggest potential con for Google+ success. Search encryption enables privacy with organic search results but not for PPC search clicks. Is that double standard?
The “unknown” segment of referring keywords for our most popular site is now over 25%. That’s a lot of traffic that we know comes from Google but we don’t know which specific keyword phrase it was. As a result, optimization refinement for better search visibility is a much bigger challenge for those phrases. Additionally, optimizing content for better user experience also suffers.
Of course, we’re an adaptable bunch and we’ll simply find another way to make connections between how customers discover our content and what inspires engagement and conversions.
Can Google create their own weather by incentivizing participation? Will it be enough to create momentum and the network effect that will create “true” value for membership? Yes or no, the incentive is too strong not to join. Now it’s a matter of what can brands do to actually make it meaningful vs. mechanical.
When I posted this question on my Google+ account, here are a few of the replies:
Mike Grinberg - Google is using a push strategy with G+. They are pretty much “forcing” people to join by integrating as much as possible with all their other services. As more people join, this will become more than just a “power user’s/geeks/nerds paradise” It is slowly happening already.
Benjamin Wright - I like G+ because I can post comments like this, including comments with links, immediately, without CAPTCHAs and without waiting for the blog/post owner’s approval. G+ is able to allow this, I believe, because it bans spammers.
Rohn Jay Miller – Lee, I’ve joined and I check and participate–at least some times. But I’m still using blogs and Twitter far more to keep in touch with communities I’m a part of. What’s the incentive to pay the switching costs? This seems like Google-think again: it’s a technology driven idea that’s cool in the overview, even compelling.
But down here at my user level Google+ is just a “mini-net” that I look at once a day. And that’s me, a full-time social media / content professional. What about my brother in law? This has a long way to go before it’s more compelling than compelled
Ian Lurie - Google is taking this 1-2 steps further by creating a strong marketing incentive FIRST, and using that to drag us all to their property. But that kinda makes sense given that they already have the audience. Facebook didn’t, so they went about it a different way.
I DO think Google can create their own weather. Their huge advantage is their audience. It’s easy to forget, but they own the two most-used search engines on the planet. If they don’t get plowed under for anti-competitive practices they’ll likely win through brute force.
Are you optimizing or building community? Are you doing both at the same time? How are you incorporating Google+ with the rest of your online marketing mix?
Be sure to check out TopRank’s Google+ account here.
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Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW | http://www.toprankblog.com
Posted on 31 January '12 by admin, under Affiliate-revenue, Email-marketing, List-Building, Marketing on internet, Network-marketing, Traffic-Building. No Comments.
Lawmakers and prominent economists on Monday called for changes at the taxpayer-owned mortgage company after NPR, in partnership with ProPublica, revealed that Freddie Mac has placed multibillion-dollar bets against American homeowners.
Posted on 31 January '12 by admin, under Consolidating student loan, Debt managment, Freedom debt relief, Investing advice, Mutual Funds, debts consolidation, wealth building. No Comments.
Google already offers a way to pay for lunch or groceries using its "Google Wallet" on an Android phone — cell providers and banks aren't far behind with payment systems of their own. Analyst Gilles Ubaghs talks about how coupons and convenience might persuade customers to make the switch.
Posted on 28 January '12 by admin, under Consolidating student loan, Debt managment, Freedom debt relief, Investing advice, Mutual Funds, debts consolidation, wealth building. No Comments.
Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position?
Be sure to check out the rest of this report presented by Social Fresh.
For non-geeks, here’s the reference (Zero Wing video)
“Google Privacy Changes: What Do They Mean To You?” Google announced this week that it is rolling out a new, main privacy policy that covers the majority of its products. The company is consolidating over 60 privacy notices into the main privacy policy. User activities across Google web properties from Gmail to YouTube will be used to deliver customized ads. Via WebProNews.
“The FBI Wants to Monitor Social Media” The FBI is looking to develop a web application that can monitor social networks, including Facebook and Twitter, in order to gain better real-time intelligence about current or potential future security threats or situations. As with the Google combined service data collection, many people are thinking, “Weren’t they already doing this?” Via Mashable.
“McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories” From McDonald’s PR: While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours. Via Business Insider.
“Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis” From Twitter: Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it up in the rest of the world. Danny Sullivan compares Twitter’s approach towards censorship to Google, which you might find interesting. Via Marketing Land.
“The Top 51 stats for Generation Y marketers” How can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Via The Next Web.
“5 marketing Tips for Putting Customers First” The digital world of today offers many choices to customers, which means that marketing professionals have a tough job ahead of them. We must not only ensure that our messaging is on target, but also work with our internal team to make sure that our promises can be delivered. Via i Media Connection.
“10 Essential YouTube Tips and Tricks” YouTube is currently getting over 3 billion views each day. This article provides some great tips for getting more out of your YouTube experience including, improved search and better viewing options. Via Mashable.
“10 Ways to Impress Your Industry’s Influencers” Often times your press releases are in the hands of influencers within the industry. This article provides some great tips on identifying who these people are, buttering them up, and following their lead. Via Ragan.
Brian Larson – “MarketingSherpa Research Shows the Avg B2B Deal on the Decline”
We know that B2B sales cycles are longer. The rebuttal from B2B’s has always been ‘the size of our sales are far greater’. What if that changed? With B2B deal sizes diminishing, do B2B’s need to focus on increasing sales volume or developing new ways to demonstrate value and win back larger sales? Or both? The answers to these questions are sure to influence online marketing strategies. Via Marketing Sherpa.
Ken Horst – “Social media for the complex sale: Where should you start?”
While most B2B companies are heavily invested in their social channels today; many are finding that for at least Facebook and Twitter, these may not be the best channels for companies with a longer sales cycle. The good news is that in this post, the author lists 10 other social media outlets that B2B marketers could use to help prime the pump for those longer sales cycle products and services. Via SmartBlog.
Emily Conley – “Google Announces Privacy Changes Across Products; Users Can’t Opt Out”
Google released an announcement on Jan. 24th stating that the company plans to follow users’ activities across the majority of its sites, including YouTube, Gmail and Google search. With no opt-out option, as of March 1st all logged in Google users will be sharing data that will enable Google to create more complete user portraits. The change opens new debate around privacy and competitive practices. Via Washington Post.
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© Online Marketing Blog, 2012. |
Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong | http://www.toprankblog.com
Posted on 27 January '12 by admin, under Affiliate-revenue, Email-marketing, List-Building, Marketing on internet, Network-marketing, Traffic-Building. No Comments.
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Posted on 27 January '12 by admin, under Investing advice. No Comments.
Dave Ramsey's book, "The Total Money Makeover Workbook", will motivate you to immediate action so you can: * Design a surefire plan for paying off all debt * Set up an emergency fund * Prepare for college funding * Maximize your retirement investing...and lots more! Truth To Go: Dave Ramsey Author / Radio Host The Lampo Group, 1749 Mallory Lane, Suite 100, Brentwood, TN, 37027 www.daveramsey.com 100 Huntley Street program #8241
Posted on 27 January '12 by admin, under Investing advice. No Comments.
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Posted on 26 January '12 by admin, under Investing advice. No Comments.
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