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UC Students Propose Alternative To Tuition Increases

admin — Tue, 07 Feb 2012 13:20:12 +0000

Tired of tuition increases within the cash-strapped University of California system, a group of students has suggested eliminating tuition entirely. Instead, they propose graduates pay the system a percentage of their income over the subsequent 20 years.

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#Optimize This: Online Marketing Summit 2012 Presentation

admin — Tue, 07 Feb 2012 06:40:05 +0000

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO. My post last Thursday “Are You Optimized?” touched on this.

The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as I’m giving the all new “Optimize THIS: Integrating Social, SEO & Content presentation”. This post is a bit of a preview on the presentation so if you’re at OMS this week, make sure you check it out.

In Optimize THIS, I have about 45 minutes (including Q & A) to help attendees learn the principles and best practices of optimizing content and social media participation for better marketing performance. Most marketers and even consumers face a deluge of information as they look for answers online. Google has morphed itself into an entirely new type of social search engine and the state of flux has many businesses facing new challenges that are difficult to keep up with.

There’s plenty of speculation that businesses like Google that have attracted a huge user base because of their ability to organize and provide useful, relevant information see free or organic information as a problem to the advertising solution. In other words, SEO is aeen a bug, not a useful way to modify websites so search engines can crawl and index them more effectively to the benefit of all: user, brand, search engine.

Google Dominates search, but should they dominate your online marketing? What would happen if Google disappeared tomorrow? What if your business disappeared from Google tomorrow? What would that mean to your marketing? What would it mean to your business? There are numerous stories of companies devastated as collateral damage to algorithmic updates.

Google’s market position over-influences SEO practitioners to develop keyword glossaries, create, promote and optimize content solely focused on Google. That’s a reasonable approach, but I for one, am not a big fan of putting all my marketing eggs in one basket. The perceived reward of single stop marketing is also a risk.

Diversification or “Un-Googling” your online marketing isn’t just good for mitigating risk, it’s also a better approach to meeting customer needs, especially when optimization is viewed holistically with the way a business communicates digitally with its customers.

A more customer centric approach to online marketing is the catalyst for integrating content marketing, SEO and Social Media. The icing on the cake of customer centric online marketing diversification is even better organic performance on Google vs. focusing solely on traditional keyword popularity and links.

The road to Social, SEO and Content Marketing integration is through understanding the fundamental shifts in how consumers discover, consume and share information online. Search behaviors are not just inspired by a consumer need, but by paid, owned, earned and share media. The consumer journey online for solutions weaves its way through search and social interactions finding, interacting, reacting, buying and sharing.

Online commerce and content are increasingly a social experience and content is the key to helping companies Attract, Engage and Inspire their target audiences to act: purchase, interact and share with their networks.

What does a customer centric optimize content marketing approach look like? Start by identifying common customer characteristics. Segment that data and develop consumer profiles or personas that describe: Search Keywords, Social Topics, Pain Points, Triggers and Goals. Figure out what information would be most meaningful during the stages of your customer segments’ journey through the buying cycle. Essentially, find out what customers care about and leverage that data in a way that allows you to target your “best” customers as a group.

Translate what you now know about your customers into a content plan that addresses pain points, triggers and consumer goals with brand content optimized for search keywords and social topics. Implement website, blog, social content and engagement marketing to meet your target customers needs with the right context, relevant language and meaningful topics that will inspire them to take action.

Structure your content marketing plan with optimized and socialized channels of distribution. We like the hub and spoke model that can scale to a “constellation” of hub and spokes.

Monitor social channels for community response and engagement with socialized content. Use web analytics to monitor search and user experience impact of your content on engagement, fueling social network growth and of course, inspiring sales.

By formulating a content plan based on consumer segment information needs as they move through the buying cycle, optimization can be more in tune with customer interests than generic keyword popularity. Content is more helpful, usable and likely to be shared socially. For customers prone to use search, you’re visibile. For those that focus on social channels, you’re there too. For those that use both: even better.

There’s a lot more to say on this topic (as I’ve done in Optimize) but you can expect to see plenty of screen shots and some examples in my presentation tomorrow. If your’re ready to get optimized for 2012 and beyond, I hope to see you there.

2/7 OMS – San Diego
Hilton San Diego Bayfront
Optimize This: Integrating Social, SEO & Content
Learn the principles and best practices of optimizing content and social media participation for better marketing performance
11:45 AM–12:30
Room: Sapphire H

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TopRank® Online Marketing Newsletter.

Forex Trading For Beginners-Be Master Trader

admin — Mon, 06 Feb 2012 14:49:29 +0000

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Safest Investments – Get Off the Wall Street Roller Coaster

admin — Sat, 04 Feb 2012 23:42:47 +0000

www.safemoneymillionaire.com Only go after the safest investments. That's because investing your money in stock market is like riding a roller-coaster — constant ups and downs. At first everything may seem fun and thrilling, but once you have too much and experience more downs instead of ups, you might lose all your hard-earned money. Find out how to make the safest investments and protect yourself from financial collapse. Get a personalized Safe Money Millionaire blueprint and start learning how to become wealthy the right way. www.safemoneymillionaire.com

Investing & Money Management : How to Invest in Shares

Have Economists Got It Wrong About The U.S.?

admin — Sat, 04 Feb 2012 16:00:06 +0000

Five years ago, Federal Reserve head Ben Bernanke said the housing sector wasn't a major economic concern. In fact, most experts failed to see the looming subprime mortgage crisis that sank the U.S. economy. If they were so wrong about the Great Recession, it's possible they could also be blind to a "Great Recovery."

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Forex Trading For Beginners Simple Easy Proven Forex Strategies

admin — Sat, 04 Feb 2012 14:49:59 +0000

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Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

admin — Fri, 03 Feb 2012 21:00:04 +0000

Facebook in Numbers: Prior to the IPO

The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.

Highlights include:

In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.

The Social Media Buzz

“How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm. This post offers some great tips on harmonizing Google+ with your current platforms. Via Search Engine Watch.

“StumbleUpon Kills Direct Links, iFrames Everything” With over 20 million users StumbleUpon may be getting some heat for their recent updates. One particular change to be aware of is the removal of all direct links which point back to content sources from within the platform. If you are a Stumbler I strongly recommend reading this article. Via Search Engine Land.

“The Social Enterprise: Your Path to Job Security” While it is not surprising that social networking technologies will receive increased budgets this year it is important to understand the shift that many industries are taking. Social media has become a recognized method in which your customers and potential customers will consume information about your services. Social media must be used a s tool to educate, communicate, and engage on an ongoing basis. Via InformationWeek.

Your Brand & Your Customers

“Inside the mind of your buyers” Each of your customers has something that makes them different. It may be their specific pain points or their budget restrictions. This article provides 6 helpful tips on how to close a sale by focusing on what motivates your customers to buy. Via Entrepreneur.

“The big tip for 2012: Convergence is here” The need for a multichannel strategy has been around for awhile. However, this year marketers will be focusing more and more on the convergence of those strategies. Some of the trends we are seeing these days are popular television shows encouraging viewers to interact via their mobile device or iPad in real time. Since we are finding that many customers are multi-tasking the 4 tips within this article provide guidance on dealing with convergence and what steps you should take to keep up with a rapidly evolving means of communication. Via Econsultancy.

“3 key features of Twitter brand pages” This piece takes a deeper look at the changes rolled out by Twitter late last year and the potential impact for brands. It covers changes such as the expanded header area, featured Tweets, and separating your mentions from replies. Definitely worth taking a look. Via Ragan.

Working as a Team to Bring You the News – TopRank

Alexis Hall – Pinterest Driving More Referral Traffic Than Google+
Reports are showing Pinterest is now driving more search referrals than Google+ and YouTube. This post, from Search Engine Watch, explores the question if the online pin board can compete with Facebook and Twitter, featuring an interesting infographic from Monetate. Via Search Engine Watch.

Brian Larson – Super Bowl Viewers Will Check Phones 10 Times During the Game
Sometimes it takes just the right stat or factoid to drive a point home. Mobile’s growth cannot be denied by any rational person, but how about this stat: super bowl viewers will check their smart phones 10 times during the game. That’s right, the most compelling and entertaining football game of the year, which is augmented by million dollar commercials and halftime performances from Grammy award winning artists, can’t keep viewers from the powerful pull of mobile. The real question isn’t whether you should engage in mobile marketing, but rather are you positioned to be on their screen when they check their phone one of those 10 times? Via Mashable.

Emily Conley – Inside Facebook’s S-1 Filing: 845 Million Users, $3.7 Billion In Revenues In 2011
On Wednesday, Feb. 1st Facebook filed its S1 registration (which companies use to register securities with the U.S. Securities and Exchange Commission). The filing makes public certain financial and user data, including:

2011 net income: $1 billion (up from $606 million in 2010)
2011 revenue: $3.7 billion (up from 1.97 billion in 2010)
2011 monthly users: 845 million (roughly 50% active on a daily basis)
2011 average daily photo uploads: 250 million

This article also delves into shareholder information and background on the company’s ‘hacker way’ culture centered on having a positive impact on the world. Some very interesting insights into this social media giant’s success! Via Fast Company.

Ken Horst – 5 Ways to Brand Your New YouTube Profile
YouTube has provided users with a number of smart ways to get more out the Brand/Profile page. Some of the great updates are the ability to add multiple custom URLs in an area that is clearly visible to users and the ability to create your own custom overly ad for your videos. You can also prevent other ads from showing up on your videos. Via Social Media Examiner.

Time to Weigh In: Have you taken any steps to integrate Google+ with your other platforms? If so what have you done that has worked? When trying to get into the mindset of your potential customers, what is the most important thing you should know?

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Freddie Mac’s Conflict Is ‘Unsavory,’ ‘Shocking,’ ‘Stunning,’ Key Senators Say

admin — Fri, 03 Feb 2012 05:20:06 +0000

Two senators who have taken the lead on legislation aimed to help homeowners refinance are blunt about how concerned they are by the news NPR reported about Freddie Mac's "multibillion-dollar bets against American homeowners being able to refinance."

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Forex Trading Strategies Revealed

admin — Thu, 02 Feb 2012 19:37:08 +0000

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Two-Tier Wage System Shortchanging Workers?

admin — Wed, 01 Feb 2012 18:40:07 +0000

When the auto industry was struggling financially, UAW and Detroit's Big Three automakers negotiated a system giving new employees lower wages and fewer benefits than employees hired before the deal was struck. Host Michel Martin speaks with a local reporter, as well as an autoworker who took a buy-out and was rehired at the same plant.

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