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Five years ago, Federal Reserve head Ben Bernanke said the housing sector wasn't a major economic concern. In fact, most experts failed to see the looming subprime mortgage crisis that sank the U.S. economy. If they were so wrong about the Great Recession, it's possible they could also be blind to a "Great Recovery."
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The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.
Highlights include:
In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.
The Social Media Buzz
“How to Harmonize Google+ With Your Other Social Platforms” Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm. This post offers some great tips on harmonizing Google+ with your current platforms. Via Search Engine Watch.
“StumbleUpon Kills Direct Links, iFrames Everything” With over 20 million users StumbleUpon may be getting some heat for their recent updates. One particular change to be aware of is the removal of all direct links which point back to content sources from within the platform. If you are a Stumbler I strongly recommend reading this article. Via Search Engine Land.
“The Social Enterprise: Your Path to Job Security” While it is not surprising that social networking technologies will receive increased budgets this year it is important to understand the shift that many industries are taking. Social media has become a recognized method in which your customers and potential customers will consume information about your services. Social media must be used a s tool to educate, communicate, and engage on an ongoing basis. Via InformationWeek.
Your Brand & Your Customers
“Inside the mind of your buyers” Each of your customers has something that makes them different. It may be their specific pain points or their budget restrictions. This article provides 6 helpful tips on how to close a sale by focusing on what motivates your customers to buy. Via Entrepreneur.
“The big tip for 2012: Convergence is here” The need for a multichannel strategy has been around for awhile. However, this year marketers will be focusing more and more on the convergence of those strategies. Some of the trends we are seeing these days are popular television shows encouraging viewers to interact via their mobile device or iPad in real time. Since we are finding that many customers are multi-tasking the 4 tips within this article provide guidance on dealing with convergence and what steps you should take to keep up with a rapidly evolving means of communication. Via Econsultancy.
“3 key features of Twitter brand pages” This piece takes a deeper look at the changes rolled out by Twitter late last year and the potential impact for brands. It covers changes such as the expanded header area, featured Tweets, and separating your mentions from replies. Definitely worth taking a look. Via Ragan.
Working as a Team to Bring You the News – TopRank
Alexis Hall – Pinterest Driving More Referral Traffic Than Google+
Reports are showing Pinterest is now driving more search referrals than Google+ and YouTube. This post, from Search Engine Watch, explores the question if the online pin board can compete with Facebook and Twitter, featuring an interesting infographic from Monetate. Via Search Engine Watch.
Brian Larson – Super Bowl Viewers Will Check Phones 10 Times During the Game
Sometimes it takes just the right stat or factoid to drive a point home. Mobile’s growth cannot be denied by any rational person, but how about this stat: super bowl viewers will check their smart phones 10 times during the game. That’s right, the most compelling and entertaining football game of the year, which is augmented by million dollar commercials and halftime performances from Grammy award winning artists, can’t keep viewers from the powerful pull of mobile. The real question isn’t whether you should engage in mobile marketing, but rather are you positioned to be on their screen when they check their phone one of those 10 times? Via Mashable.
Emily Conley – Inside Facebook’s S-1 Filing: 845 Million Users, $3.7 Billion In Revenues In 2011
On Wednesday, Feb. 1st Facebook filed its S1 registration (which companies use to register securities with the U.S. Securities and Exchange Commission). The filing makes public certain financial and user data, including:
2011 net income: $1 billion (up from $606 million in 2010)
2011 revenue: $3.7 billion (up from 1.97 billion in 2010)
2011 monthly users: 845 million (roughly 50% active on a daily basis)
2011 average daily photo uploads: 250 million
This article also delves into shareholder information and background on the company’s ‘hacker way’ culture centered on having a positive impact on the world. Some very interesting insights into this social media giant’s success! Via Fast Company.
Ken Horst – 5 Ways to Brand Your New YouTube Profile
YouTube has provided users with a number of smart ways to get more out the Brand/Profile page. Some of the great updates are the ability to add multiple custom URLs in an area that is clearly visible to users and the ability to create your own custom overly ad for your videos. You can also prevent other ads from showing up on your videos. Via Social Media Examiner.
Time to Weigh In: Have you taken any steps to integrate Google+ with your other platforms? If so what have you done that has worked? When trying to get into the mindset of your potential customers, what is the most important thing you should know?
Two senators who have taken the lead on legislation aimed to help homeowners refinance are blunt about how concerned they are by the news NPR reported about Freddie Mac's "multibillion-dollar bets against American homeowners being able to refinance."
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When the auto industry was struggling financially, UAW and Detroit's Big Three automakers negotiated a system giving new employees lower wages and fewer benefits than employees hired before the deal was struck. Host Michel Martin speaks with a local reporter, as well as an autoworker who took a buy-out and was rehired at the same plant.
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Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere.
While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, I actually think G+ is far more useful (from a personal perspective) as a social network than it is as an augmentation of search on Google.com. When I put my Marketer’s hat on, of course it doesn’t matter what I think of G+ – the task is to figure out how to optimize opportunities to gain an advantage.
There’s been no shortage of commentary about G+ and SPYW but I think there are a few pros and cons that are worth exploring.
Google+ Pros:
As a social network, there are inherent social engagement benefits of Google+. The Google+ shares, pluses, comments and overall interaction behaviors necessary to improve Google+ inspired search visibility also benefit social network development and community engagement. Starting with SEO and Google+ seems a little backwards to me compared to leveraging it first as a social network.
Along the lines of optimizing for customers before keywords, what about starting on Google+ with engagement and building a network for the sake of growing a community first? As you grow content and community, then bring in the SEO component – or at least simultaneously.
Google+ can definitely serve as another spoke in a hub and spoke content distribution and social engagement model. While Google+ has been reported to have 90 million users, it’s a far cry from the 800 million on Facebook. That said, Google is doing everything it can to “encourage” mass adoption. As that happens, it can become a very productive channel in an overall content and social media marketing mix.
As for SEO and G+, there’s no reason Google+ optimization best practices and social networking efforts cannot happen simultaneously. G+ has rich social networking opportunities that have value on their own vs. viewing G+ solely for it’s SEO value. Together, they represent true social media optimization opportunity.
Google+ Cons:
Is Google+ participation mandatory? The clear advantages of Google+ presence and activity in search make it impossible for companies that value online visibility not to join in. But that incentive is not the same thing as joining a social network because you know that’s where customers and influentials are. As companies mature in their social media participation, those choices are increasingly based on customers vs. chasing shiny objects, the competition or because everyone is doing it. Joining Google+ for the wrong reasons is a bit of a con to me.
A boost in Google+ is a boost for “Unknown” keywords. The more people that are logged in to Google+ and other Google services, the more that search keywords will be reported as “Unknown” to website owners. I think this is the biggest potential con for Google+ success. Search encryption enables privacy with organic search results but not for PPC search clicks. Is that double standard?
The “unknown” segment of referring keywords for our most popular site is now over 25%. That’s a lot of traffic that we know comes from Google but we don’t know which specific keyword phrase it was. As a result, optimization refinement for better search visibility is a much bigger challenge for those phrases. Additionally, optimizing content for better user experience also suffers.
Of course, we’re an adaptable bunch and we’ll simply find another way to make connections between how customers discover our content and what inspires engagement and conversions.
Can Google create their own weather by incentivizing participation? Will it be enough to create momentum and the network effect that will create “true” value for membership? Yes or no, the incentive is too strong not to join. Now it’s a matter of what can brands do to actually make it meaningful vs. mechanical.
When I posted this question on my Google+ account, here are a few of the replies:
Mike Grinberg - Google is using a push strategy with G+. They are pretty much “forcing” people to join by integrating as much as possible with all their other services. As more people join, this will become more than just a “power user’s/geeks/nerds paradise” It is slowly happening already.
Benjamin Wright - I like G+ because I can post comments like this, including comments with links, immediately, without CAPTCHAs and without waiting for the blog/post owner’s approval. G+ is able to allow this, I believe, because it bans spammers.
Rohn Jay Miller – Lee, I’ve joined and I check and participate–at least some times. But I’m still using blogs and Twitter far more to keep in touch with communities I’m a part of. What’s the incentive to pay the switching costs? This seems like Google-think again: it’s a technology driven idea that’s cool in the overview, even compelling.
But down here at my user level Google+ is just a “mini-net” that I look at once a day. And that’s me, a full-time social media / content professional. What about my brother in law? This has a long way to go before it’s more compelling than compelled
Ian Lurie - Google is taking this 1-2 steps further by creating a strong marketing incentive FIRST, and using that to drag us all to their property. But that kinda makes sense given that they already have the audience. Facebook didn’t, so they went about it a different way.
I DO think Google can create their own weather. Their huge advantage is their audience. It’s easy to forget, but they own the two most-used search engines on the planet. If they don’t get plowed under for anti-competitive practices they’ll likely win through brute force.
How have you approached Google+ personally or for your business?
Are you optimizing or building community? Are you doing both at the same time? How are you incorporating Google+ with the rest of your online marketing mix?
